Danny Lee and Michael Zhou, co-founders of , are dedicated to fighting the standard American diet. Upon graduating with bachelors degrees from Ǹ this month, they’ll be focusing on their startup business full time.
This past spring semester they took a large business step: selling Redheart Bowls locally at the Jolly Scholar, helping them reach the Case Western Reserve community and gaining a lot of valuable feedback.
“Our schedule was school, Redheart, workout, sleep,” said Zhou, an economics major and Redheart co-founder and COO. “But we really enjoyed every moment.”
Originally planning to create brick-and-mortar stores, the health foods company is pivoting, recently launching their line of consumer goods.
“Brick and mortar has a lot of barriers,” said Lee, a nutritional biochemistry major and Redheart co-founder and CEO. “If we want to impact as many people as we can, how do we do that with one brick-and-mortar location?”
They said storefronts are not out of the question, but just re-prioritized so that they can focus on their bigger mission of improving the standard American diet at a larger scale.
In April, they launched their first product—the Redheart Protein Cookie—in four flavors, bananas & cream, chocolate peanut butter, cinnamon roll and strawberry peanut butter, which can be purchased .